current

Head of Marketing Communications, Americas

Det Norske Veritas (DNV) - Based in Hovik, Norway

Supply Chain & Product Assurance | 2023-Present

• Senior member of global marketing team based in Europe, overseeing marketing operations in Americas region (USA, LATAM). Owning ideation, execution and measurement of multichannel campaigns that advance understanding of advisory services in spaces which include in healthcare, supply chain, ESG, sustainable aquaculture. 
  
• International leadership role requiring management of a virtual team of direct reports and stakeholders spanning three languages and two continents. 
• Appointed at critical time for new accelerator unit, which had aggressive growth mandates and quickly has proved itself the fastest growing part of global business.
• The hub of the wheel in developing comprehensive marketing concepts as a result of negotiating a globally recognized brand, global strategy, stakeholder management, and regional unit business plans.

Career

Senior Marketing Manager, North America (Energy)

Det Norske Veritas (DNV) - Based in Hovik, Norway

Energy Systems | 2021-2023

As a key member of the marketing team at a global firm with over 17,000 employees, GianGabriel is focused on the convergence of renewables, decarbonization, and energy systems. Thriving as a collaborator, daily activities include managing the web ecosystem, launching new services, overseeing digital properties, analyzing data, and generating leads across multiple business units. Strong aptitude for B2B and account-based marketing (ABM) objectives, with an international audience of over 500k contacts. GianGabriel actively optimizes a complex network of tools that combines legacy marketing, digital strategy, and marketing automation to provide measured insights and drive strategic direction.

Communications Manager & Research Specialist

University of Illinois Chicago

2017-Present

• Develop and manage outbound communications including email marketing campaigns, regularly corresponding with 10K contacts weekly.
  Create marketing strategies to support programs including largest program with ComEd worth $4M in funding.
  Author media and support grant writing for program-related activity and new business proposals, successfully winning unprecedented grant funding in 2020.
  Conduct market intelligence, preparing and distributing reports to upper level management team of 4.
• Create marketing strategies to support programs including largest program with ComEd worth $4M in funding.
• Author media and support grant writing for program-related activity and new business proposals, successfully winning unprecedented grant funding in 2020.
  Conduct market intelligence, preparing and distributing reports to upper level management team of 4.

Digital Marketing Strategist

Independent Consultant

2009-2017

Prepared and pitched campaign concepts to prospective clients, earning $350K+ deal with Goya Foods.
Produced and edited Pfizer Helpful Answers video and motion graphics to promote new outreach program, resulting in Pfizer presenting video to Congress and winning federal funding.
Hired and oversaw team of 6+ contractors responsible for video post-production flow.
Participated in projects as 2nd Unit camera for Hypebeast and produced videos featuring Johan Lam and Nasty Gal for Pharrell Williams, resulting in videos reaching 150K views each.
Collaborated with team of 6 to write and present Allstate pilots for Geico Gecko and Progressive’s Flo characters.
Executed viral Conair video series to promote hair dryer in Latinx metro markets, reaching 2M+ views.Conduct market intelligence, preparing and distributing reports to upper level management team of 4.

Assistant Director of Marketing

Quickpouch, a division of AMT Automation

2011-2014

• Developed and oversaw integrated marketing strategy for producer of automated packaging devices specialized in food and medical devices.
• Campaigns ranged from direct mail, managing digital properties and international business strategy. Enjoyed being one of the team members which launched west coast division that opened in 2012.Led $1M+ accounts and coordinated with cross-functional compliance and engineering teams to design and execute customized machines based on client needs.
• Coordinated branding and attendance at global packaging automation trade shows including PackExpo with 45K attendees from 4 continents.Managed $250K budget, strategically allocating resources to optimize productivity.

TECHNICAL SKILLS & Honors

• Certifications:
  Google Analytics
  Google Adwords
  University of California, Berkeley, Haas School of Business Certificate Program - Enrolled, Marketing Analytics
• Advanced Skills: Adobe Premier, Adobe Illustrator, Adobe Photoshop, Final Cut Pro, Copywriting, Content Marketing, eMail Marketing, Market Research, Gooogle Analytics, Google Tag Manager, Google Ads
• Workplace skills: Salesforce, Tableau, Google AdWords, Certified Google Analytics, IBM Cognos
• Methodology: Teams 5+, AGILE Framework, PMP Certification (in progress).
• Honors & Awards: 4x Gold Winner, Hermes Creative Awards, 2021 Staff Excellence Commendation, Dean of College of Engineering, UIC

PERSONAL INTERESTS

• Purple Belt in Brazilian Jiu-Jitsu, Renzo Gracie
• 10+ years blacksmithing
• Extensive reading and travel