Market Intelligence
Research is at the core of setting on the right path. I leverage numerous techniques in effectively building consumer profiles, identifying influencers and engaging in investigative immersion into markets. The objective is to gain a fluid understanding of a sector’s segmentation in advance of market entry or product launch.
Team Building
Perhaps you've heard the maxim that one is the average of the best five people around you. I launched my career in uncharted waters in the rush for viral content with brilliant minds working in video. Having began by editing video, I eventually grew to supervise teams. I improved workflows, ensured a high pedigree of adherence to corporate branding guidelines, and assured timeline deliverables.
Corporate Storytelling
I’ve been ankle deep in coconut rinds with factory workers all the way to interrogating c-suite executives in order to engage a company's origin story.
I have a knack for uncovering their heritage, vision and mission to advance business development. My findings weave mythology into a media ecosystem to advance business initiatives.
Case Studies
Many companies struggle to put everyday operational functions into relatable terms. Having worked with manufacturers and engineers much of my career, I excel in bringing the process-oriented nuance to life for use in print media, video and more. Often companies are sitting on gold when it comes to material that is great for maximizing mileage through content marketing.
