GianGabriel Masoni is a digital marketing strategist who leverages creative project management with a technologically informed approach to corporate storytelling.

GianGabriel is an tech-forward global marketer who has led growth strategies in the automation, advertising, and energy industries. As an expert in delivering innovative and cost-effective marketing solutions, his campaigns span work in B2B and ABM outcomes and enhance cross-team collaboration. With fluency in English, Spanish, and Italian, and dual citizenship in the US and EU, GianGabriel's multicultural background is an asset for international projects.

Areas of Work

Market Intelligence
Research is at the core of setting on the right path. I leverage numerous techniques in effectively building consumer profiles, identifying influencers and engaging in investigative immersion into markets. The objective is to gain a fluid understanding of a sector’s segmentation in advance of market entry or product launch.
Team Building
Perhaps you've heard the maxim that one is the average of the best five people around you. I  launched my career in uncharted waters in the rush for viral content with brilliant minds working in video. Having began by editing video, I eventually grew to supervise teams. I improved workflows, ensured a high pedigree of adherence to corporate branding guidelines, and assured timeline deliverables.
Corporate Storytelling
I’ve been ankle deep in coconut rinds with factory workers all the way to interrogating c-suite executives in order to engage a company's origin story.
I have a knack for uncovering their heritage, vision and mission to advance business development. My findings weave mythology into a media ecosystem to advance business initiatives.
Case Studies
Many companies struggle to put everyday operational functions into relatable terms. Having worked with manufacturers and engineers much of my career, I excel in bringing the process-oriented nuance to life for use in print media, video and more. Often companies are sitting on gold when it comes to material that is great for maximizing mileage through content marketing.

"New York City was a wild place to grow up. Adventuring from Manhattan’s Chinatown to corners of Brooklyn, English was scarcely heard and I liked it that way."

I fell in love with marketing mainly through witnessing people from different corners of the world work out differences through commerce. Looking over the shoulder of my father who worked at some legendary ad agencies, I got a front row seat at the nuance of navigating complex market challenges on the part of renowned multinational companies. Marketing struck me as ground zero through which people find common ground through their interests, communities and favorite brands.

Curious about my experience?

VIEW CV/REsume